{"id":1654,"date":"2025-11-25T15:58:01","date_gmt":"2025-11-25T14:58:01","guid":{"rendered":"https:\/\/clm-conciergerie.fr\/?p=1654"},"modified":"2025-12-28T23:06:54","modified_gmt":"2025-12-28T22:06:54","slug":"quelles-plateformes-choisir-pour-louer-votre-bien-en-2026","status":"publish","type":"post","link":"https:\/\/clm-conciergerie.fr\/en\/quelles-plateformes-choisir-pour-louer-votre-bien-en-2026\/","title":{"rendered":"Which platform(s) should you choose to rent your property in 2026?"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Understanding services, travellers, costs...<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">And how a concierge service optimises everything for you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Putting a property up for seasonal letting quickly raises an essential question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00abWhich booking channels should I use to maximise my revenue, attract the right travellers and keep management simple?\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between Airbnb, Booking, Abritel and direct bookings, each platform has its strengths, limitations and different costs.<br>A concierge service, on the other hand, makes it possible to get the best out of them without complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article proposes a <strong>full comparison<\/strong>, based on :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the <strong>services actually offered<\/strong>,<\/li>\n\n\n\n<li>the <strong>type of customers attracted<\/strong>,<\/li>\n\n\n\n<li>the <strong>management of guarantees and disputes<\/strong>,<\/li>\n\n\n\n<li>and <strong>net costs<\/strong>, In other words, what is actually left in the owner's pocket.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 1. understand what each platform really offers<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Before discussing commissions, it is essential to understand <strong>how each platform influences visibility, safety, the type of traveller and the quality of the stay<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe7 Airbnb - Global visibility + the power of reputation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very large international audience<\/li>\n\n\n\n<li>Extremely powerful notification system \u2192 boosts the credibility of the accommodation<\/li>\n\n\n\n<li>Identity checks for travellers<\/li>\n\n\n\n<li>Secure payment<\/li>\n\n\n\n<li>Intuitive messaging<\/li>\n\n\n\n<li>Centralised litigation process<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Non-pre-authorised deposit (virtual deposit)<\/li>\n\n\n\n<li>Significant real commission (~16 % in practice)<\/li>\n\n\n\n<li>Strong competition between similar goods<\/li>\n\n\n\n<li>Downward pressure on prices in certain areas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>Relevant for developing the visibility and building the reputation of the accommodation.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe5 Booking.com - Volume and international travellers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A large number of quick bookings<\/li>\n\n\n\n<li>The most powerful platform for global visibility<\/li>\n\n\n\n<li>Large international customer base<\/li>\n\n\n\n<li>No costs on the passenger side \u2192 very high conversion rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highest commission (~17 %)<\/li>\n\n\n\n<li>A platform historically designed for the hotel industry<\/li>\n\n\n\n<li>No identity check<\/li>\n\n\n\n<li>No-show risk if the reservation is not prepaid:\n<ul class=\"wp-block-list\">\n<li>Invalid bank card<\/li>\n\n\n\n<li>Traveller who doesn't come<\/li>\n\n\n\n<li>Lost night<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>Efficient for filling up quickly, especially in season or for premium goods.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe6 Abritel \/ Vrbo - The natural choice for families and long stays<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reliable family customers<\/li>\n\n\n\n<li>Longer stays (1 to 3 weeks)<\/li>\n\n\n\n<li>Guarantee actually pre-authorised<\/li>\n\n\n\n<li>Fewer disputes<\/li>\n\n\n\n<li>Moderate commission (~15 % at real cost)<\/li>\n\n\n\n<li>Annual subscription available for large volumes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less volume than Airbnb and Booking<\/li>\n\n\n\n<li>Subscription sometimes misunderstood or underused<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>Ideal for houses, villas and stays of a week or more.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe9 Direct booking (CLM site) - Optimised margins + more committed passengers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very low commission (~2 % via Stripe Connect)<\/li>\n\n\n\n<li>No passenger charges<\/li>\n\n\n\n<li>Secure payment<\/li>\n\n\n\n<li>Booking page without competition<\/li>\n\n\n\n<li>Building loyalty :\n<ul class=\"wp-block-list\">\n<li>QR-code in the home<\/li>\n\n\n\n<li>Automatic email after your stay<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Direct and transparent relations<\/li>\n\n\n\n<li>Better control of sureties and conditions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limits<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less visibility than the major platforms<\/li>\n\n\n\n<li>Initial (quick) configuration of the payment account<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>The most profitable channel as soon as the traveller discovers you or returns.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 2. Visitor's tax: what changes depending on the channel<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u2714 Airbnb, Booking and Abritel<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect <strong>automatically<\/strong> tourist tax<\/li>\n\n\n\n<li>Pay it directly to the local authority<br>\u2192 The owner has <strong>nothing to do<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2714 Direct booking<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The amount of tax is included in the advertised price<\/li>\n\n\n\n<li>The owner then declares on the local platform :<br><strong><a href=\"https:\/\/royanatlantique.taxesejour.fr\" target=\"_blank\" rel=\"noopener\">https:\/\/royanatlantique.taxesejour.fr<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To simplify this step, a concierge service can provide :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>exact number of adults<\/li>\n\n\n\n<li>number of children<\/li>\n\n\n\n<li>number of nights<\/li>\n\n\n\n<li>precise amounts to be declared<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 The process is simple, but not automated.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 3. Comparison of actual costs (including concierge services)<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most concrete criterion for an owner is often :<br><strong>\u00abHow much do I really have left after expenses?\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the <strong>real costs<\/strong>, including :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the platform committee,<\/li>\n\n\n\n<li>payment charges,<\/li>\n\n\n\n<li><strong>20 % Management<\/strong> (cleaning, laundry, support, maintenance, communication, etc.).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Example for \u20ac1,000 paid by the traveller:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Channel<\/th><th>Platform commission \/ payment<\/th><th>Management (20 %)<\/th><th>Total expenses<\/th><th>Net owner's equity<\/th><\/tr><\/thead><tbody><tr><td>\ud83d\udfe9 <strong>Direct website<\/strong><\/td><td><strong>2 %<\/strong><\/td><td><strong>20 %<\/strong><\/td><td><strong>22 %<\/strong><\/td><td><strong>780 \u20ac<\/strong><\/td><\/tr><tr><td>\ud83d\udfe6 <strong>Abritel \/ Vrbo<\/strong><\/td><td><strong>15 %<\/strong><\/td><td><strong>20 %<\/strong><\/td><td><strong>35 %<\/strong><\/td><td><strong>650 \u20ac<\/strong><\/td><\/tr><tr><td>\ud83d\udfe7 <strong>Airbnb<\/strong><\/td><td><strong>16 %<\/strong><\/td><td><strong>20 %<\/strong><\/td><td><strong>36 %<\/strong><\/td><td><strong>640 \u20ac<\/strong><\/td><\/tr><tr><td>\ud83d\udfe5 <strong>Booking<\/strong><\/td><td><strong>17 %<\/strong><\/td><td><strong>20 %<\/strong><\/td><td><strong>37 %<\/strong><\/td><td><strong>630 \u20ac<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 What this painting highlights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>direct booking<\/strong> maximises net income.<\/li>\n\n\n\n<li>Abritel offers a very good <strong>volume\/quality\/profitability trade-off<\/strong>.<\/li>\n\n\n\n<li>Airbnb and Booking provide a high level of visibility, but on the <strong>highest cost<\/strong>.<\/li>\n\n\n\n<li>A single overnight stay can earn <strong>up to \u20ac150 difference<\/strong> depending on the channel used.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 4. Final ranking - from most cost-effective to most expensive<\/h1>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Rank<\/th><th>Platform<\/th><th>Net income<\/th><th>Special features<\/th><\/tr><\/thead><tbody><tr><td>\ud83d\udfe9 <strong>1<\/strong><\/td><td>Direct website<\/td><td><strong>780 \u20ac<\/strong><\/td><td>Most profitable channel<\/td><\/tr><tr><td>\ud83d\udfe6 <strong>2<\/strong><\/td><td>Abritel<\/td><td><strong>650 \u20ac<\/strong><\/td><td>Excellent for long stays<\/td><\/tr><tr><td>\ud83d\udfe7 <strong>3<\/strong><\/td><td>Airbnb<\/td><td><strong>640 \u20ac<\/strong><\/td><td>Excellent visibility + reviews<\/td><\/tr><tr><td>\ud83d\udfe5 <strong>4<\/strong><\/td><td>Booking<\/td><td><strong>630 \u20ac<\/strong><\/td><td>Highest commission<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 5. The winning strategy in 2026: don't choose... but combine intelligently<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">No platform is perfect.<br>Each attracts a different type of traveller at a different time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The really effective strategy :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Airbnb &amp; Booking<\/strong> \u2192 Visibility + volume<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast fill rate<\/li>\n\n\n\n<li>Excellent public credibility<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Abritel<\/strong> \u2192 Families + long stays<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater stability<\/li>\n\n\n\n<li>Fewer disputes<\/li>\n\n\n\n<li>Higher revenue per stay<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Direct website<\/strong> \u2192 Maximum profitability<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No intermediaries<\/li>\n\n\n\n<li>A lasting relationship with travellers<\/li>\n\n\n\n<li>Maximised net income<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 A multi-channel concierge service to orchestrate it all<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calendar synchronisation<\/li>\n\n\n\n<li>Smart pricing based on season \/ demand<\/li>\n\n\n\n<li>Centralised message management<\/li>\n\n\n\n<li>Optimising visibility<\/li>\n\n\n\n<li>7\/7 Travellers Helpdesk<\/li>\n\n\n\n<li>On-site service management<\/li>\n\n\n\n<li>Help with declaring tourist tax<\/li>\n\n\n\n<li>Clear and transparent reporting<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 Conclusion: your property deserves a strategy, not a default choice<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a platform is not just a question of commission:<br>is a balance between <strong>visibility<\/strong>, <strong>quality of the traveller<\/strong>, <strong>security<\/strong>, <strong>easy to manage<\/strong>, and <strong>net income<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best approach in 2026 is to :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 understand what each channel really contributes<br>\u2714 choose a combination suited to your home<br>\u2714 let a concierge optimise the whole thing<br>\u2714 monitor transparent and measurable results<br>\u2714 maximise profitability over the long term<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visibility + service + profitability = an effective multi-channel strategy.<\/strong><br>A simple, intelligent and sustainable choice for your benefit.<\/p>","protected":false},"excerpt":{"rendered":"<p>Between Airbnb, Booking, Abritel and direct bookings, the possibilities are numerous.<br \/>\nEach platform offers different services, with different benefits and costs.<br \/>\nAnd a concierge service can help you bring it all together.<\/p>","protected":false},"author":1,"featured_media":1660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bons-plans"],"_links":{"self":[{"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/posts\/1654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/comments?post=1654"}],"version-history":[{"count":0,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/posts\/1654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/media\/1660"}],"wp:attachment":[{"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/media?parent=1654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/categories?post=1654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clm-conciergerie.fr\/en\/wp-json\/wp\/v2\/tags?post=1654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}